POWERFUL REPAIRPRETTY HAIR

ABSOLUTE PREMIUM

Treat. Repair. Maintain.

Advanced recovery, repair, aftercare and support

all in one connected premium system.

Trusted Professional Haircare System

Professional formulas designed for salon-quality care, structured treatments and consistent visible results.

Professional-Grade Formulations

Advanced treatment-led formulas for premium haircare performance.

Home + Salon Use Formats

Created for effortless professional and at-home maintenance.

Structured Treatment Logic

Targeted recovery, repair and nourishment for healthier hair.

Designed for Consistent Results

Reliable performance with clear, easy-to-follow solutions.

ABSOLUTE PREMIUM AT A GLANCE

Every concern. One clear route.

MOST DEMANDEDRestoration Therapy

Restoration Therapy

Recovery system for damaged and chemically treated hair.

Repairs Damage
Strengthens Hair
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PREMIUM FINISHSILKOPLAST

SILKOPLAST

Transformation route for smoothness and finish.

Repairs Damage
Strengthens Hair
MOST POWERFUL BOOSTPOWER SHOTS

POWER SHOTS

Intensive revival system for weak, lifeless and chemically stressed hair.

Repairs Damage
Strengthens Hair
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BEST LOVEDAftercare Hair Care

Aftercare Hair Care

Shampoo + mask architecture for daily result retention.

Repairs Damage
Strengthens Hair
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DAILY SUPPORTProfessional Serums

Professional Serums

Concern-specific finish and maintenance support.

Repairs Damage
Strengthens Hair
Solve Concerns
CONCERN CAREADS / HDS

ADS / HDS

Targeted scalp and cleansing support.

Repairs Damage
Strengthens Hair
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TONE CARENo Yellow Shampoo

No Yellow Shampoo

Tone maintenance for treated hair routines.

Repairs Damage
Strengthens Hair
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STRUCTURED SYSTEMStraightening System

Straightening System

Smoothening route with cream + neutralizing support.

Repairs Damage
Strengthens Hair
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Restoration Therapy

Advanced recovery system for damaged and chemically treated hair.

Multi-Step Treatment Format
Designed for Treated Hair
Supports Long-Term Aftercare
Premium Recovery Path
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CONCERN-LED AFTERCARE

Shampoo and mask systems that matter

Best sellerKeracolor

Keracolor

Color protection shampoo + mask

Repairs Damage
Strengthens Hair
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Reset CareAnti-Metal Detox

Anti-Metal Detox

Detox shampoo + mask for build-up removal

Repairs Damage
Strengthens Hair
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Most DemandedPerfect Repair

Perfect Repair

Repair shampoo + mask for dry, damaged hair

Repairs Damage
Strengthens Hair
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Best LovedIntense Pro Care

Intense Pro Care

Aftercare shampoo + mask for straightened hair

Repairs Damage
Strengthens Hair
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Choose the Perfect Serum for Your Hair Concern

Intense Pro Care Serum
STRAIGHT HAIR SUPPORT

Intense Pro Care Serum

For straightened, treated, and smoothening-maintained hair

Frizz Control
Heat Protection
Silky & Smooth
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Absolute Repairs Serum
DAMAGE REPAIR SUPPORT

Absolute Repairs Serum

For dry, stressed, and damaged hair recovery routines

Deep Repair
Strengthens Hair
Nourishes Deeply
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SHOP BY NEED

Start with your concern. Move into the right system.

Dry & Damaged Hair

Start the recovery route

Chemically Treated Hair

Enter through treatment support

Straightened Hair Care

Protect post-smoothing results

Color Protection

Maintain treated color and shine

Detox & Build-Up Removal

Reset hair before maintenance

Scalp Support

Targeted cleansing support

HOW THE RANGE WORKS

Follow the right order

Step 1 1

Prep

Start transformation with therapy, silk or straightening.

Step 2 2

Treat

Restore condition and strengthen hair structure.

Step 3 3

Enhance

Use the right shampoo, mask and serum regularly.

Step 4 4

Glow

Handle scalp, tone and daily care needs.

Discover salon-favorite treatments

Hero Products for Every Hair Transformation

Most DemandedRestoration Therapy

Restoration Therapy

Repair damaged hair from within

Repairs Damage
Strengthens Hair
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Best LovedAftercare Hair Care

Aftercare Hair Care

Shampoo + mask system for daily retention

Repairs Damage
Strengthens Hair
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Straightening SystemPerfect Repair

Perfect Repair

Cream + neutralizer for guided smoothening

Repairs Damage
Strengthens Hair
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Daily SupportProfessional Serums

Professional Serums

Concern-specific finish and support layer

Repairs Damage
Strengthens Hair
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PROFESSIONAL QUALITY YOU CAN TRUST

Why consistency is guaranteed

Built for repeatable results. Backed by infrastructure.

Controlled manufacturingProcess-based productionRepeatable quality
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Why consistency is guaranteed

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Frequently Asked Questions

What is Absolute Premium?
A connected premium range across treatment, repair, aftercare, straightening, serums, detox, and maintenance.
Which products are in the shampoo + mask layer?
Keracolor, Anti-Metal Detox, Perfect Repair, and Intense Pro Care make up the main shampoo + mask architecture.
What is the difference between the two serums?
Intense Pro Care Serum is for straightened and treated hair. Absolute Repairs Serum is for dry, damaged, and stressed hair.
What is the straightening system?
The straightening system includes Straightening Cream and Neutralizing Cream in one guided route.
Why is Anti-Metal Detox important?
It helps remove build-up and supports better maintenance for treated and color-maintained hair.
Where should I start?
Start with your concern: damaged hair, straightened hair, color protection, detox, or scalp support.
Can this range be used at home?
Yes. Many aftercare and maintenance formats are suitable for home use, while treatment-led formats may be best for trained use.
Why are routines recommended?
Routines help users combine products in the right order for better results and better repeat use.

POWERFUL GLOW PRETTY SKIN

RITUAL SERIES

Explore the Complete Absolute Premium System

Find your concern. Start your route. Build your routine. Maintain your results without confusion.