A Milestone Worth Celebrating
Every brand has a moment when years of work start speaking for themselves. For Click & Comb®, that moment arrived this August — a feature in Business World's prestigious supplement, recognizing it as one of India's most innovative approaches to grey hair coverage.
For a product built on invention, testing, and patience, this wasn't just press coverage. It was validation — from one of India's most respected business publications — that Click & Comb® is solving a real problem in a genuinely new way.
The Problem We Set Out to Solve
Grey hair coverage has long meant a trade-off: messy dye applications, chemical exposure, salon dependency, or products that promise natural results but rarely deliver them. Millions of Indians managing premature or natural greying have been underserved by a market that hasn't innovated in decades.
Click & Comb® was built to change that — combining a smart applicator design with a formulation that's both effective and dermatologically sound.
The Founder Story
Click & Comb® began with Bhaskar Bawa, Founder-Inventor and the product visionary behind the brand. What started as a personal frustration with existing grey-coverage solutions evolved into a genuine engineering challenge: how do you make coverage effortless, precise, and safe — all at once?
Preeti Mannan came on board as Co-Founder & Director, bringing the structure, direction, and market instinct needed to take the invention from prototype to a fully credentialed, market-ready product. Together, they've built Click & Comb® (by PROADS) into a brand defined as much by its rigor as by its design.
Backed by Real Credentials
Innovation claims mean little without proof. Click & Comb® stands on a foundation of verified, third-party validation:
- *Government of India Design Registration No. 459834-001* — protecting the product's unique applicator design
- *Testing by Mascot Spincontrol* — an internationally recognized product testing authority
- *Dermatological certification* — confirming the product is safe for regular use
This is the kind of documentation most grey-coverage products in the market simply don't have — and it's a big part of why Business World took notice.
The Technology Behind the Comb
At the heart of Click & Comb® is its smart applicator — designed to deliver precise, mess-free coverage in a fraction of the time traditional methods take. No brushes, no gloves, no guesswork. Just a comb-based mechanism engineered to blend seamlessly into your routine, whether you're managing a few strands or fuller coverage.
It's a small design shift with an outsized impact: coverage that looks natural, applies fast, and doesn't compromise on safety.
In Manav Gohil's Words
Actor Manav Gohil, who has partnered with Click & Comb® as a brand endorser, sums up what makes the product stand out: a solution that finally makes grey hair coverage simple, dependable, and dignified — without the salon chair or the guesswork.
What This Recognition Means
Being featured in Business World isn't just a media milestone — it's a signal to consumers and industry alike that Click & Comb® is a serious, credentialed player in a category that's long been due for disruption.
As we grow, this feature is a marker of where we started and a preview of where we're headed.
Ready to Experience Click & Comb®?
If you're managing grey hair and looking for a solution that's smart, tested, and genuinely different — it's time to try Click & Comb®.
Click & Comb® is a design-registered smart grey hair coverage system by PROADS, co-founded by Bhaskar Bawa and Preeti Mannan.