Performance Systems
Solution-led formats designed around measurable grooming outcomes.
Engineering Professional Grooming Confidence
A performance-driven grooming solutions brand built on global ingredient intelligence, advanced manufacturing capability, and innovation-led product design.
2019
Founded
12000+
SQ. FT. FACILITY
3
DEDICATED R&D LABS
1100 KG
DAILY CAPACITY
Built on Innovation. Backed by Performance.
Predictable Output
Sourced with intelligence and care.
Global Ingredients
Consistent results, every time.
Modern Relevance
Formulas that match today's consumer needs.
BRAND STORY
Built with long-term category intent.
PROADS Professional creates structured grooming solutions for a growing professional ecosystem-driven by integrity, innovation, and performance.
Industrial Capability
Global ingredient procurement with controlled manufacturing to protect integrity while scaling.
Behavior-LedInnovation
Innovation built around how professionals and modern users actually use, style and maintain.
Infrastructure + Manufacturing
Built for scale, quality & manufacturing discipline.
State-of-the-art infrastructure and process discipline that power consistency, efficiency, and scale.
Our Capabilities
R&D Backed. Future Ready.
Continuous innovation through dedicated labs and development.
12,000+ Sq. ft.
Manufacturing base in Manesar, Haryana.
3 Labs
Dedicated R&D spaces for colour, treatment and validation.
1100kg
Homogenization capability supporting better process readiness.
Global
Ingredient sourcing relationships built around consistency and quality.
Performance in Numbers
Performance you can measure
Hair Colour Momentum
10 Lakh+
Hair colour tubes sold since commercial scale-up.
Fruit Gel Movement
1 Lakh+
Fruit gel hair colour units moving per month.
Styling Movement
1 Lakh+
Professional hair sprays moving per month.
Smart Innovation
India's First
Design-registered, pre-filled smart home hair colour applicator.
Exports
3 Markets
Australia, Nepal and Mauritius in the active export footprint.
Growth Timeline
Engineering growth since 2019.
2019
Foundation
PROADS Professional was established to build a performance-driven grooming brand.
2022
Infrastructure
The Manesar manufacturing facility was commissioned.
DEC 2023+
Commercial Momentum
Strong adoption across professionals with 10L+ units sold.
2026
Capacity + Innovation
Homogenization capability advanced to 1100 kg and Click & Comb moved forward.
FUTURE
Global Scale
PROADS Professional was established to build a performance-driven grooming brand.
Founder Story
Vision meets execution
Driven by leadership. Delivered with discipline.
Leadership
Managing Director
Mr. Bhaskar Bhawa
Growth direction and market expansion
Mr. Bhawa has driven market expansion, strategic direction, and distributor ecosystem development—helping shape the growth spine of PROADS Professional.
Execution
Director of Operations
Mrs. Preeti Manan
Operational systems and delivery discipline
Mrs. Manan has led operational systems, manufacturing readiness, and execution discipline—ensuring the brand is built not only on vision, but on structured delivery.
"Vision defines direction. Systems define growth."
Innovation Showcase
Innovation that responds to real grooming behavior
Smart Grooming Format
Click & Comb Hair Color
India's first design-registered, pre-filled smart home colour applicator designed for cleaner, guided grey coverage.
Format Innovation
High-Movement Colour Format
Fruit Gel Hair Color
A gel-based colour format built for faster adoption, repeat purchase, and easier market pull.
Commercial Relevance
Styling System
Professional Hair Sprays
Styling performance centered on hold reliability, finish quality, and salon usability.
Performance Outcome
Treatment Layer
Treatment Formats
Performance-led treatment systems designed around practical use and modern grooming expectations.
Behavior-Led Design
Smart Grooming Format
Click & Comb Hair Color
India's first design-registered, pre-filled smart home colour applicator designed for cleaner, guided grey coverage.
Format Innovation
High-Movement Colour Format
Fruit Gel Hair Color
A gel-based colour format built for faster adoption, repeat purchase, and easier market pull.
Commercial Relevance
Styling System
Professional Hair Sprays
Styling performance centered on hold reliability, finish quality, and salon usability.
Performance Outcome
Treatment Layer
Treatment Formats
Performance-led treatment systems designed around practical use and modern grooming expectations.
Behavior-Led Design
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Future Vision
Simplifying professional grooming for a global audience
PROADS is building toward a future where professional grooming becomes more predictable, more accessible, and more intelligently designed for how people live and use products today.
Smarter applicator systems
Higher manufacturing efficiency
Scalable product integrity
International expansion readiness